The new jersey created for Coritiba represents more than just Rock—it embodies the attitude of the Greens supporters. Developed proactively within Candyshop for the club, the jersey comes with an exclusive playlist and features the Coxa Rock Club crest, designed for those who have the passion that only true Coxa fans understand.
For me, this project is incredibly important because Coritiba was my grandfather's team his entire life, and I grew up watching him cheer for them. I had the honor of designing the jersey, creating the campaign, and photographing the models myself.
Creative Direction: Ricardo Mercer
Jersey Design: Vinicius Grein
Art Direction: Vinicius Grein
Photography: Vinicius Grein
agency: Candyshop
Client: Coritiba F. C.
Jersey Design: Vinicius Grein
Art Direction: Vinicius Grein
Photography: Vinicius Grein
agency: Candyshop
Client: Coritiba F. C.
